About Us

Rarity Concept was born during one of the most transformative times in my life, my maternity leave after having my son, Freddie. As I embraced this new chapter, I found myself drawn to the idea of creating something meaningful, something that aligned with my values and passions.

I’m Kriti Robertson, a Marketing Manager by day and the founder of Rarity Concept. This brand is more than just a business, it’s a passion project, a reflection of my love for timeless jewellery, quality craftsmanship, and sustainability.

Our jewellery is designed for those who appreciate luxury without the excessive price tag. Made from high-quality, hypoallergenic, non-tarnish sterling silver, each piece is crafted to be both beautiful and enduring, just like the moments they celebrate.

Brand Purpose

To celebrate life’s meaningful moments through timeless, high-quality jewellery empowering women to feel beautiful every day, while giving back to the planet with every purchase.