Rarity Concept was born during one of the most transformative times in my life—my maternity leave after having my son, Freddie. As I embraced this new chapter, I found myself drawn to the idea of creating something meaningful, something that aligned with my values and passions.

I’m Kriti Robertson, a Marketing Manager by day and the founder of Rarity Concept. This brand is more than just a business—it’s a passion project, a reflection of my love for timeless jewellery, quality craftsmanship, and sustainability.

Our jewellery is designed for those who appreciate luxury without the excessive price tag. Made from high-quality, hypoallergenic, non-tarnish sterling silver, each piece is crafted to be both beautiful and enduring—just like the moments they celebrate.

Based in New Zealand, we proudly ship worldwide, bringing elegance and quality to jewellery lovers everywhere. But beyond creating stunning pieces, I wanted Rarity Concept to have a deeper impact. That’s why I’ve partnered with Greenspark, ensuring that with every sale, we contribute to projects that protect and restore our planet. Sustainability isn’t just a buzzword for us—it’s a responsibility.

Jewellery tells a story, and the best pieces become a part of our lives forever. Our designs are created to withstand time—both in quality and style—so they can be worn daily, cherished for years, and even passed down as heirlooms for future generations. Every Rarity Concept piece is a lasting reminder of life’s special moments, designed to be treasured not just by you, but by those who come after.

Rarity Concept is about more than jewellery; it’s about celebrating life’s rare and precious moments with pieces that last. It’s about conscious choices—both in what we wear and how we give back.

Thank you for being part of this journey.