Turning Every Purchase into Ocean Protection
At Rarity Concept, we believe in beauty that goes beyond aesthetics—beauty that makes a difference. That’s why we are proud to partner with Greenspark who supports the Plastic Bank, an organisation dedicated to stopping ocean plastic while creating economic opportunities for vulnerable communities. With every purchase you make from Rarity Concept, you contribute to removing plastic waste from our oceans, helping to build a cleaner, more sustainable future for our planet.
Plastic Pollution: A Global Crisis
Plastic pollution is one of the greatest threats to marine ecosystems. Every year, 8 million tonnes of plastic find their way into the ocean, disrupting delicate aquatic life and endangering countless species. Without intervention, experts predict that by 2050, there will be more plastic in the ocean than fish.
A significant part of the problem is that more than half of the plastic produced is designed for single use, and less than 9% is recycled. This unsustainable model has led to phenomena like the Great Pacific Garbage Patch, an accumulation of plastic waste three times the size of France.
How Plastic Bank Creates Change
Plastic Bank is at the forefront of the fight against plastic pollution, promoting a circular economy that monetises plastic waste. By transforming discarded plastic into Social Plastic®, Plastic Bank reintegrates it into the global supply chain, reducing the need for new plastic production. This approach not only protects the environment but also uplifts communities through economic empowerment.
Turning Waste into Wealth
Plastic Bank operates in some of the world’s most plastic-polluted and economically vulnerable regions, including Haiti, Brazil, Indonesia, the Philippines, and Egypt. Through their programme, local collectors gather plastic waste, which is then exchanged for digital tokens. These tokens can be used to purchase essential goods such as food, cooking fuel, school tuition, and health insurance, providing a lifeline for families in need.
By doing so, Plastic Bank contributes to 14 of the 17 United Nations Sustainable Development Goals (SDGs), addressing issues such as poverty alleviation, economic growth, and environmental sustainability.
Harnessing Blockchain for Transparency
Plastic Bank ensures accountability and traceability through IBM-developed blockchain technology. Every plastic collection is recorded in real-time, ensuring a transparent supply chain that can be scaled efficiently to maximise impact.
How Your Purchase Helps
At Rarity Concept, we are committed to ethical and sustainable practices. With every purchase from our collection, we fund Plastic Bank’s efforts to remove plastic waste from our oceans. This means that when you choose our high-quality, non-tarnish, hypoallergenic sterling silver gold-plated rings, you are also choosing to be part of a movement that cleans our oceans and uplifts communities.
Your support helps stop the flow of ocean-bound plastic while giving people in developing countries the means to build a better future. It’s a win-win for the planet and its people.
Join Us in Making a Difference
By shopping at Rarity Concept, you are not just investing in timeless jewellery—you are investing in a healthier planet and a fairer world.
Together, we can transform waste into opportunity and ensure that our oceans remain beautiful for generations to come.
Shop consciously. Make an impact.